Why do people comply with coronavirus disease 2019 public health guidance? This study considers cultural-psychological foundations of variation in beliefs about motivations for such compliance. Specifically, we focused on beliefs about two sources of prosocial motivation: desire to protect others and obligation to society. Across two studies, we observed that the relative emphasis on the desire to protect others as an explanation for compliance was greater in the United States settings associated with cultural ecologies of abstracted independence than in Chinese (...) settings associated with cultural ecologies of embedded interdependence. We observed these patterns for explanations of psychological experience of both others and self, and for compliance with mandates for both social distancing and face masks. Discussion of results considers both practical implications for motivating compliance with public health guidance and theoretical implications for denaturalizing prevailing accounts of prosocial motivation. (shrink)

Tolerant discourse in the United States has responded to heightened stereotyping of Muslims as violent by countering that “not all Muslims are terrorists.” This subtyping of Muslims—as some radical terrorists among mostly peaceful “moderates”—is meant to protect a positive image of the group but leaves the original negative stereotype unchanged. We predicted that such discourse may paradoxically increase people’s support of anti-Muslim policies because the subtyping and its associated negative stereotypes justify hostile actions toward Muslims. In Study 1, subtyping predicted (...) support for three anti-Muslim policies, but only among political moderates and conservatives. In Study 2, participants who were exposed to subtyping narratives expressed greater support for surveillance of Muslims in the United States. The effect of subtyping narrative exposure was stronger on support for hawkish anti-terror policy when participants’ preexisting endorsement of subtyping was low. Irrespective of the well-meaning intentions of peaceful vs. radical subtyping, its expression can justify ongoing “War on Terror” policies. As the population of Muslims increases in North America, the intuition that most Muslims do not meet the negative stereotype may ironically reduce inclusion. (shrink)